BlackBerry Breaks Off Licensing Agreement With T-Mobile
The feud between BlackBerry CEO John Chen and T-Mobile CEO John Legere is apparently still going on and getting uglier. After outrage from T-Mobile’s campaign to BlackBerry users advising them to upgrade to an iPhone, the two companies have been going at it. In a bit of a surprising move (even to T-Mobile) BlackBerry has announced that they will not be renewing their licensing agreement later this month. Essentially this means that T-Mobile will not be a carrier partner for any new device released by BlackBerry in the near future.
The contract is set to expire on April 25th of this year and Blackberry has said that it will be offering support to customers who use a BlackBerry on the carrier or plan to get one from them. To add more fuel apparently BlackBerry has a special promotion where any T-Mobile customer looking to purchase a BlackBerry from Shop BlackBerry will get $100 off any device including the Z10, Q10, or Q5.
WATERLOO, ONTARIO–(Marketwired – April 1, 2014) – BlackBerry(R) Limited (NASDAQ:BBRY)(TSX:BB), a world leader in mobile communications, today announced that it will not renew the T-Mobile U.S., Inc. license to sell BlackBerry products when it expires on April 25, 2014.
BlackBerry customers on the T-Mobile network should not see any difference in their service or support. BlackBerry will work closely with T-Mobile to provide the best possible customer service to any customer remaining on the T-Mobile U.S. network or to any customer purchasing devices from T-Mobile’s existing inventory.
BlackBerry is also working closely with other carrier partners to provide consumers and business users with alternatives should they decide to transition to another carrier and remain with BlackBerry for their long-term device and service needs. For additional details, offers and assistance, business customers and consumers can go to http://us.blackberry.com/smartphones.html.
“BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned,” said BlackBerry CEO and Executive Chair, John Chen. “We are deeply grateful to our loyal BlackBerry customers and will do everything in our power to provide continued support with your existing carrier or ensure a smooth transition to our other carrier partners.