RIM to showcase BlackBerry 10 with it’s first Super Bowl ad


Research In Motion has today confirmed that they will be advertising their all new BlackBerry 10 mobile computing platform with a 30-second commercial that will air during Super Bowl XLVII. This will be the first time RIM has made an appearance at the Super Bowl and is a sign that the company is getting serious about marketing it’s latest operating system.

I think this is a great decision by RIM. The company will officially launching the first BlackBerry 10 smartphones at events around the world on January 30th, and then the Super Bowl will air a few short days later. It just makes sense for them to want to remind people about what they have coming during Super Bowl 47. To be honest, I’d be a little shocked if they didn’t take this opportunity to advertise their new products.

Hopefully, whatever ad they choose to air will prove to be worth the estimated 3.8 million dollars it will cost the company. RIM’s full press release follows the break.

January 25, 2013 – Today Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM)confirms that BlackBerry 10, its new mobile computing platform that will power the next generation of smartphones and tablets, will be featured in a commercial during Super Bowl XLVII.

This confirmation kicks-off a week of worldwide launch activity for RIM’s BlackBerry 10 platform, along with the first two devices to run on the new platform.  These activities are part of a broad integrated marketing campaign to support the global rollout of BlackBerry 10.  In addition to the 30 second commercial during the Super Bowl that will air in both the U.S. and Canada, BlackBerry will be integrated into a number of pre- and post-game on-site, digital and social activities, including real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads.

“A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” said Frank Boulben, Chief Marketing Officer, Research In Motion.  “BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”

Source: RIM